Francisco Penedo
I am a producer working in London.
A selection of my work is below.
![]()
Lululemon
Dance 24
Dance 24
Dazed 2024
The iconic Lululemon Dance pant has now reached cult status in this film directed by T&Z.
Directed by: Tanya and Zhenya Posternak
Post producer/Colour Producer- Francisco Penedo
Edit/Colour- Color Center NYC
Sound design/Music composer- Paolo Tocci
The iconic Lululemon Dance pant has now reached cult status in this film directed by T&Z.
Directed by: Tanya and Zhenya Posternak
Post producer/Colour Producer- Francisco Penedo
Edit/Colour- Color Center NYC
Sound design/Music composer- Paolo Tocci
Marella
Emily and the City
Emily and the City
Studio RM 2023
Model, actor, entrepreneur and writer: the multi-talented Emily Ratajkowski interprets the Marella woman in an ode to independence and self-confidence.
Director- Oliver Hadlee Pearch
Editor- Valentina Landenna
Post producer/Colour Producer- Francisco Penedo
Colourist- Alyssa Medina/Myles Bevan @ Studio RM
Model, actor, entrepreneur and writer: the multi-talented Emily Ratajkowski interprets the Marella woman in an ode to independence and self-confidence.
Director- Oliver Hadlee Pearch
Editor- Valentina Landenna
Post producer/Colour Producer- Francisco Penedo
Colourist- Alyssa Medina/Myles Bevan @ Studio RM
Hourglass
Phantom Volumizing Glossy Balm
Phantom Volumizing Glossy Balm
Studio RM 2023
Hourglass used an ASMR approach to sound design to translate the true sensorial experience of the new glossy lip balms.
Beauty/retouch work helped them achieve the harmonious look the brand is known for.
Director- Pablo Tapia-Plá
Retouch- Miriam Oladejo, Rich Barnes
Post producer/Colour Producer- Francisco Penedo
Colourist- Myles Bevan @ Studio RM
Hourglass used an ASMR approach to sound design to translate the true sensorial experience of the new glossy lip balms.
Beauty/retouch work helped them achieve the harmonious look the brand is known for.
Director- Pablo Tapia-Plá
Retouch- Miriam Oladejo, Rich Barnes
Post producer/Colour Producer- Francisco Penedo
Colourist- Myles Bevan @ Studio RM
Gucci
Gucci Fine Jewellery
Gucci Fine Jewellery
Studio RM 2023
Gucci’s fine jewellery campaign, featuring Daria Werbowy swimming in the Chateau Marmont’s pool, wearing the iconic marina chain.
Director- David Sims
Post producer/Colour Producer- Francisco Penedo
Retouch- Rich Watson
Colourist- Jamie Noble @ Studio RM
Gucci’s fine jewellery campaign, featuring Daria Werbowy swimming in the Chateau Marmont’s pool, wearing the iconic marina chain.
Director- David Sims
Post producer/Colour Producer- Francisco Penedo
Retouch- Rich Watson
Colourist- Jamie Noble @ Studio RM
Noon by Noor
Noon by Noor SS24 LFW
Noon by Noor SS24 LFW
Studio RM 2023
An in-situ look at the London Fashion Week preview of the Noon by Noor SS24 collection.
This was a live event displayed at “Here” at the Outernet venue in Tottenham Court Road, where 3 edits were created to dress up the venue in video and create an immersive experience to showcase the collection.
Full edit can be seen here.
Director- Boo George
DOP- Alex Reid
Editor- Ben Fitzgerald
Post producer/Colour Producer- Francisco Penedo
Colourist- Alissa Medina @ Studio RM
An in-situ look at the London Fashion Week preview of the Noon by Noor SS24 collection.
This was a live event displayed at “Here” at the Outernet venue in Tottenham Court Road, where 3 edits were created to dress up the venue in video and create an immersive experience to showcase the collection.
Full edit can be seen here.
Director- Boo George
DOP- Alex Reid
Editor- Ben Fitzgerald
Post producer/Colour Producer- Francisco Penedo
Colourist- Alissa Medina @ Studio RM
The BRIT Awards
BRITs 2023
BRITs 2023
Craft/McCann 2023
Mastercard sponsorship of The BRIT awards for the yearly live music awards event.
The campaign included a TV “takeover” break slot with 5 different idents, DOOH, online/social and print.
Director- Anthony Rubinstein
Senior shoot producer- Zara Balfour
Agency/Senior Post producer- Francisco Penedo
Edit- Matthew Dollings @ Craft
Sound design and mix- Josh Younger @ Craft
VFX- Studio Set/Blind Pig
Mastercard sponsorship of The BRIT awards for the yearly live music awards event.
The campaign included a TV “takeover” break slot with 5 different idents, DOOH, online/social and print.
Director- Anthony Rubinstein
Senior shoot producer- Zara Balfour
Agency/Senior Post producer- Francisco Penedo
Edit- Matthew Dollings @ Craft
Sound design and mix- Josh Younger @ Craft
VFX- Studio Set/Blind Pig
Beefeater
The Spirit of London
The Spirit of London
Craft/McCann 2023
An in-situ look at the Beefeater outdoor forced 3D perpspective activation, which also included social filters over Snapchat.
The campaign was a continuation of their 30” film broadcasting on TV and social media, and used some of the main elements to bring the billboard to life by creating an illusion of real world interaction.
A film on the launch and activation can be seen here.
Director of Animation/Edit/3DS animator- Thomas Castellani
Animation Studio/Design- The Berry
Creatives- Jack Stoten & Connor Wynn
Agency/Senior Post producer- Francisco Penedo
An in-situ look at the Beefeater outdoor forced 3D perpspective activation, which also included social filters over Snapchat.
The campaign was a continuation of their 30” film broadcasting on TV and social media, and used some of the main elements to bring the billboard to life by creating an illusion of real world interaction.
A film on the launch and activation can be seen here.
Director of Animation/Edit/3DS animator- Thomas Castellani
Animation Studio/Design- The Berry
Creatives- Jack Stoten & Connor Wynn
Agency/Senior Post producer- Francisco Penedo
NEOM X McLaren
Formula E launch
Formula E launch
Craft/McCann 2022
NEOM partnership with McLaren formula E resulted in the launch of 2 new all electric cars.
Agency/Post producer- Francisco Penedo
Edit- Matthew Dollings @ Craft
Sound design and mix- Josh Younger @ Craft
VFX- FLOSS creatives
NEOM partnership with McLaren formula E resulted in the launch of 2 new all electric cars.
Agency/Post producer- Francisco Penedo
Edit- Matthew Dollings @ Craft
Sound design and mix- Josh Younger @ Craft
VFX- FLOSS creatives
Sony
PS5 Play has no limits- Launch
PS5 Play has no limits- Launch
Adam & Eve/DDB 2020
Woolmark
International Woolmark Prize
International Woolmark Prize
Superimpose 2019
Adidas Watches
Creator Timing
Creator Timing
Superimpose 2019
6x films based on different creators around the world, in different timezones. This is the shorter Hero film.
Also some press coverage here.
Director/VFX- Chris Vickers
Editor- Max Langlands
Post producer- Francisco Penedo
Director/VFX- Chris Vickers
Editor- Max Langlands
Post producer- Francisco Penedo
GAP
Atelier & Repairs
Atelier & Repairs
Superimpose 2019
Vintage GAP favourites have now been remixed and revived into new upcycled styles. A collaboration between the brand and designer Maurizio Donadi (from Atelier & Repairs).
Director- Vivek Vadoliya
Editor- Nikolaj @ Okay
Post producer- Francisco Penedo
Director- Vivek Vadoliya
Editor- Nikolaj @ Okay
Post producer- Francisco Penedo
Tommy Hillfiger
Tommy Collection
Tommy Collection
Superimpose 2019
Tommy’s 2019 collection.
Art director- Ben Freeman
Editor/VFX- George Stamenov
Music- composed by Oliver Mapp
Post producer- Francisco Penedo
Art director- Ben Freeman
Editor/VFX- George Stamenov
Music- composed by Oliver Mapp
Post producer- Francisco Penedo
Adidas
Zound
Zound
Superimpose 2019
Adidas cutting edge headphone collection, a collaboration with Zound Industries.
Director- Axel Morin
Editor- Pete Hills
VFX/retouch- @ETC
Music- composed by Shane Conolly
Post producer- Francisco Penedo
Director- Axel Morin
Editor- Pete Hills
VFX/retouch- @ETC
Music- composed by Shane Conolly
Post producer- Francisco Penedo
Zalando
Denim
Denim
Superimpose 2019
Showcasing a selection of different denim brands.
Director- Billy Boyd Cape
Editor- Nikolaj @ OKAY
Art Director- Rosa Van Heusden
Post producer- Francisco Penedo
Director- Billy Boyd Cape
Editor- Nikolaj @ OKAY
Art Director- Rosa Van Heusden
Post producer- Francisco Penedo
Adidas
Eyewear
Eyewear
Superimpose 2019
Adidas sport sunglasses range.
Director- Carles Carabi
Art Director/Creative- Rosa Van Heusden
Editor- Ben Masson @ MESSRS
Post producer- Francisco Penedo
Director- Carles Carabi
Art Director/Creative- Rosa Van Heusden
Editor- Ben Masson @ MESSRS
Post producer- Francisco Penedo
Adidas Originals
Stormzy: Homegrown Spirit
Stormzy: Homegrown Spirit
Superimpose 2019
Activation for Stormzy/Adidas Originals identity.
Bespoke projection content and music-reactive graphics/editing.
GFX/Motion Design- Christina Worner
GFX/Editing- Wes @ Secret Lair TV
Post producer- Francisco Penedo
GFX/Motion Design- Christina Worner
GFX/Editing- Wes @ Secret Lair TV
Post producer- Francisco Penedo
Microsoft Xbox
Design Lab- Case study
Design Lab- Case study
McCann 2017
The highly awarded Design Labs case study for Xbox.
Editor - Paul Jenkinson
Creative team- Jamie Mietz, Sanjiv Mistry
Copywriter- Jim Nilsson
Agency producer- Francisco Penedo
Cannes grand prix eCommerce 2018
Webby Awards
NY Festivals first prize
Eurobest gold
Editor - Paul Jenkinson
Creative team- Jamie Mietz, Sanjiv Mistry
Copywriter- Jim Nilsson
Agency producer- Francisco Penedo
Cannes grand prix eCommerce 2018
Webby Awards
NY Festivals first prize
Eurobest gold
Microsoft Xbox
Forza Horizon
Forza Horizon
McCann 2017
A 4D specific cinema ad.
Clips were carefully selected, edited and programmed in order to match the sensorial abilites of a 4D cinema experience.
Awarded the “Innovation in cinema” award by DCM.
Editor- Dan Good
Producer- Francisco Penedo
Clips were carefully selected, edited and programmed in order to match the sensorial abilites of a 4D cinema experience.
Awarded the “Innovation in cinema” award by DCM.
Editor- Dan Good
Producer- Francisco Penedo
Campaign deployment and adaptation
Extensive experience in multy-country campaign deployment and re-versioning (motion graphics localization, VO recording, subtitling, commercial clearing and specific in-market requirements).